Duran Duran won a big contract for my agency. No, Simon LeBon didn’t present the proposal a capella. But we knew our prospect was a huge fan of the band. So we played some of their hits as background music…
Failure. A rather brutal opener for a post, don’t you think? Right. Let’s reframe the topic with three provocative questions: Would you be generating creative ideas if everything you tried worked the first time? Would you even be an entrepreneur…
Real-time marketing puts a whole new spin on “news you can use.” It’s all about exploiting current events and cultural buzz to connect with your consumers on social media. Contributing to conversations that are already happening. Think: trending hashtags, viral…
As an astute businessperson, you’re always up on the most powerful ways to persuade people to act in their best interests (and yours). So, of course, altercasting is among your top techniques. Wait. What’s altercasting? Why don’t I know about…
You’ve learned how to tell your brand’s story. Now it’s time to create your pitch deck. Yes, now. [Or would you prefer to be scrambling to prepare for that unexpected meeting? Exactly]. Your basic pitch deck is like a well-stocked…
