Rumour has it you’ve got a new brand. What’s s/he like? Approachable? Mysterious? Upbeat? Straightforward? Rebellious? Helpful? Adventurous? Energetic? Laid-back? Warm? Cool? If your company were a person, how would you describe her or him to your best mate? Go with…

Like in life, your brand’s Instagram feed is the first thing people look at when visiting your profile, and it is therefore important to make a good impression. Six years since it was founded, Instagram has grown into a key…

Working out the best price to charge for your products or services can be one of the biggest challenges you face as a business owner, particularly when you’re starting out. Price too low, and you’ll be out of business before you know it; price too high and you’re out of the market. Hit the pricing sweet spot, and you’ll maximise your profits.