Ah, the Internet. Land of opportunity. A place to build a fantastic business from the comfort of your home. Confident in your ideas and execution plan… People are going to love it. All my friends and colleagues tell me so….

Get to the emotional core of why you’re doing what you’re doing. Your story likely involves many factors. Focus in on what your audience will relate to and what people gain from your business.

The late, great Steve Jobs said this: “My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” Everyone from Benjamin Franklin to Shakespeare to the Rolling Stones has…